Creative Collaborations: Designing Signature Product Lines


As some in the design community already know, I’ve been the President elect of the New York Metro Chapter of ASID since October of last year. I’ll become the President later this year in October.

But in the interest of raising the bar on activities within the organization I’ve been working with New York School of Interior Design (NYSID) President, David Sprouls, and his fantastic staff on a lecture series presented at the school. The latest event was held last Wednesday evening, and was titled ‘Creative Collaborations: Designing Signature Product Lines’.

The panel included 3 accomplished interior designers — Barry Goralnick, Alexa Hampton, and Laura Kirar — all of whom have been developing products for a variety of home ‘furnishing categories’ and a variety of manufacturers for years. Also on the panel was Kate Verner who is a creative strategist, brand manager and business expert in the luxury home industry.

I had the great pleasure of moderating the event.  It was very fun and, at some moments, quite funny — and was very well attended both by students of the school as well as many members of the design community.

NYSID videotaped the event, so if you weren’t able to attend I’ve added the entire clip here for your consideration.

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